Project Responsibilities

• Narrative Lead 

• Art Direction Support 

• Creative Direction Support

• Production Support 

• Digital Strategy 

• Go-to-market Strategy 

• Event Development / Event Execution 

• Project Management 

• Brand Collaboration Relationship Management

Project Details

• Partnered with iconic local Austin skate shop No Comply on a limited edition capsule collection 

• Brand and creative team’s mission was to align with something uniquely Austin and gain access to a sub-community that highlighted the inherent connection between skate and soccer culture

• Launched two skate decks in alternate colorways and two t-shirts in inverse colorways featuring Austin FC and No Comply brand elements 

• Content was one-of-a-kind, featuring skaters shredding in Q2 Stadium 

• Launched collection on Go Skateboarding Day to further celebrate skateboarding in the community 

• 100% sell-through of skate decks within 3 hours of launching 

• Resulted in the highest social performance across Austin FC social channels in 2022 as well as garnering local and international media coverage 

• Increased Austin FC database entries through launch event RSVPs

*Campaign design by Alie Jackson

*imagery by Jacob Gonzalez