AUSTIN FC x REVIVAL CYCLES

Project Responsibilities

• Brand Lead 

• Narrative Support 

• Digital and Channel Strategy 

• Go-to-market Strategy 

• Creative Asset Management

• Project Management 

• Brand Collaboration Relationship Management

Project Details

• Austin FC collaborated with local motorcycle shop Revival Cycles for a first of its kind collaboration across global soccer 

• Targeting a unique sub-community, we highlighted bike culture in Austin through elevated video and photo content 

• The collection included a jumpsuit with embroidered details, a chore jacket, several t-shirt styles, a cropped sweatshirt and several leather goods (bum bag, key-chain and wallet)  

• A custom bike was created to tie the two brands together and was debuted at the annual Handbuilt Show in ATX and was also present on match-day at Q2 Stadium 

*Creative direction by Alie Jackson

*imagery by Jacob Gonzalez