AUSTIN FC X ADIDAS SAMBA

Project Responsibilities

• Brand Lead 

• Narrative Support 

• Digital and Channel Strategy 

• Go-to-market Strategy 

• Event Development / Event Execution 

• Creative Asset Management

• Project Management 

• Brand Collaboration Relationship Management

Project Details

• Partnered with adidas Football and adidas Originals to launch a limited edition Austin FC Samba 

• Austin FC was the only club in North America to be launched in a global pack featuring several a-list Clubs 

• Creative embodied the uniqueness of Austin, gathering different ingredients across the city to make a signature dish, prepared by renowned Austin sushi Chef Yoshi Okai and featuring local Austin talent 

• Assets were pushed across relevant channels with support from adidas Football and MLS 

• Units sold-out in market within an hour of launch, followed closely by adidas.com and MLSstore.com 

• Hosted an exclusive launch event that tied all creative elements together and provided media, influencers and select fans to get their hands on the shoes before they launched publicly 

*Creative direction by Alie Jackson

*imagery by Jacob Gonzalez