AUSTIN FC X BLACK PUMAS

Project Responsibilities

• Brand Lead 

• Creative Production Support 

• Creative Asset Management

• Digital Strategy 

• Go-to-market Strategy

• Project Management 

• Brand Collaboration Relationship Management 

Project Details

• Austin FC partnered for the second time with Grammy nominated band Black Pumas 

• A collaborative t-shirt was designed and merchandised across Austin FC and Black Pumas distribution channels 

• The first t-shirt of its kind to go on a world tour with a local band, reaching consumers across 30+ countries 

• Launch narrative that integrated both Austin FC players and Black Pumas band members shot at local music venue, The Continental Club 

• Launched on May 7th, “Black Pumas Day” and included in-match elements with members of the band 

• 100% sell-through of all t-shirts within 48 hours of launch 

*Imagery by Gabe Phelan / Austin FC