Project Responsibilities

• Narrative Lead 

• Art Direction Support 

• Creative Production Support 

• Creative Asset Management

• Digital Strategy 

• Go-to-market Strategy

• Project Management 

• Brand Collaboration Relationship Management 

Project Details

• Partnered with local Austin brand Howler Brothers for a limited edition capsule collection 

• Apparel and headwear designed to honor the soul, passion and timeless style of sports with the modern influence of soccer 

• Executed an omni-channel retail and promotional approach, the collection was available at Austin FC retail locations, Howler Brothers South Congress Outpost and on Howler Brothers ecommerce site

• Product sold out within days across all retail distribution channels and garnered a high amount of media attention

*imagery by Austin FC