FC ATHLETICS

Project Responsibilities

• Brand Lead 

• Design and Development Lead 

• Narrative Development

• Art Direction Support

• Go-to-market Strategy 

• Visual Merchandising

• Creative Asset Management

• Project Management 

Project Details

• Made exclusively for The VERDE Store at Q2 Stadium, FC Athletics is our owned and operated merchandise brand

• As we continue to expand beyond soccer, Austin FC has strategically positioned itself as a lifestyle brand rooted in Austin culture

• The launch of FC Athletics represents the next step in that evolution, allowing us more control over design, storytelling, retail strategy and ultimately, fan engagement 

• Aligned with the traditional fashion calendar, FC Athletics will launch in Spring/Summer + Fall/Winter and be tailored specifically to Austin culture with global trend appeal 

•  The "Core Collection" is simple, and allowed us to focus on the launch of the brand with new custom woven labels, hang tags and more 

• We continue to blur the lines between sports merchandise and streetwear, reflecting our broader ambition: becoming a cultural brand embedded in Austin's identity 

• The collection launched through high quality lifestyle imagery and updated visual merchandising at The VERDE Store

*imagery by Jacob Gonzalez + PIERCE TOWNSEND

*BRAND IDENTITY DEVELOPED BY TRACKMEET