2026 FIFA MEN’S WORLD CUP

Project Responsibilities

• Brand Lead 

• Event Activation Lead 

• Narrative Development

• Art Direction Support

• Creative Asset Management

• Project Management 

Project Details

• Support for the tournament that was market specific - allowing fans to directly connect and engage with the World Cup through an Austin FC lens 

• Hosted two (2) large-scale watch parties in downtown Austin at Auditorium Shores, welcoming 10,000+ people across the first two days of the tournament 

• The activation was supported with a large-format screen for viewing, partner activations, live art, food trucks merchandise and more 

• The party moved to Casa VERDE, where we turned local venue Inn Cahoots into our home for the remainder of the tournament 

• For 37 days, Casa VERDE became a soccer hub, featuring live viewing of every match and other daily programming, all in the heart of East Austin 

• The venue was at capacity for several matches, most notably USA and Mexico 

• Throughout the tournament, we gathered 50K+ new database entries and ushered in a brand new class of Austin FC fans

*imagery by Jacob Gonzalez + JJ MOOTHART