NIKE PROJECT MOVE

Project Responsibilities

• Agency support for Nike Central (Chicago + College Team in Dallas)

• Account Management 

• Project Management 

• Digital Strategy 

• Creative Asset Management 

Project Details

• Nike Project Move is a student-led initiative that was created to encourage movement on college campuses

• The goal of Project Move is to expand the traditional idea of movement and aid students in understanding the elements associated with bringing a campaign and an event to life 

• Over 300 students submitted videos to join a cohort of just 20 participants 

• The program was piloted at The Ohio State University in 2019 

• As COVID-19 approached quickly and the global marketing landscaped changed drastically, we pivoted immediately to develop and execute an exclusively digital program that would service both The Ohio State University and University of Texas at Austin - over 580 students applied to participate across two cohorts 

• The development of digital programming for the 2020 - 2021 academic year included extensive interactive social and digital opportunities to continue to keep students engaged 

*imagery by Nike Central (CHICAGO)