NIKE X 2020 NBA ALL-STAR

Project Responsibilities

• Agency support for Nike Chicago Brand Experience Team during 2020 NBA All-Star

• Account Management 

• Project Management 

• Athlete and Influencer Liaison

• Production Support  

Project Details

• Programming for two separate brand experiences throughout All-Star week: Nike x Boys and Girls Club of Chicago and Nike Lab Chicago 

• Nike Chicago fully refurbished a Boys and Girls Club on the West Side of Chicago, opening for the first time to the public during NBA All-Star week 

• Programming included basketball training sessions and appearances by Anthony Davis and Lebron James 

• Panel discussions were hosted featuring notable designers such as Virgil Abloh, integrating art into the experience

• Nike Lab programming included panel discussions as well as exclusive customization workshops

*imagery by Nike Chicago / Nike Basketball