MLS X REIGNING CHAMP ‘16, ‘17, ‘18

Project Responsibilities

• Narrative Lead

• Brand Direction

• Creative Asset Development and Management

• Event Development / Event Execution

• Project Management 

• Brand Collaboration Relationship Management

Project Details

• Annual collaboration for winner of MLS Cup in partnership with Vancouver based lifestyle brand Reigning Champ

• Portland Timbers in 2016, Seattle Sounders FC in 2017 and Toronto FC in 2018

• Launched digital teaser campaign two weeks ahead of retail launch

• Included athlete and influencer seeding program in custom boxes

• Launch event designed to highlight the convergence of sport and culture in each market

• Resulted in 26% increase in total potential impressions and collection coverage YoY

• Highest potential impression total of 18.8MM across various media platforms and editorial publications from 2016-2017

*imagery by Reigning Champ (Fahim Kassam)