PROJECT MOONSHOT NYC ‘18, ‘19

Project Responsibilities

• Agency support for Nike Running, Nike NYHQ Brand Experience Team

• Account Management 

• Project Management 

• Asset Management 

• Event Development / Event Execution

Project Details

• Project Moonshot NYC was inspired by the “Breaking 2” Campaign

• Executed a 16-week training program was designed in partnership with Master Trainers and Coaches in an effort to prepare 200+ runners for the TCS New York City Marathon

• Hosted three live runs were hosted each week - a speed session, tempo session and one long run 

• Executed an orientation for pacers and athletes to prepare them for the journey ahead of Week Zero, a 48-hour fully immersive running camp kicked off the program 

• Each week runners had access to exclusive partners and were treated to elevated experiences to enhance their training such as panel discussions, exclusive access to limited product, etc. 

*imagery by Nike NYC