AUSTIN FC RETAIL

Project Responsibilities

• Brand Design and Creative Direction Lead

• Retail Development + Visual Merchandising 

• Go-to-market Strategy 

• Project Management 

• Creative Asset Management 

Project Details - The Verde Store at Q2 Stadium

• Directed the development of The Verde Store at Q2 Stadium, Austin FC’s first in-market retail location, opened April 2021 

• Worked in partnership with retail agency partner to bring 2,000+ sq. ft., two floor store to life including brand design direction, fabrication and build direction, retail merchandising and retail signage creation, etc. 

• The store offers the widest range of merchandise and is refreshed based on consumer insights gathered in market (i.e., T-shirt of the Month program, etc.) 

• Introduced round up program to benefit local community groups

• Continue retail development opportunities by introducing mobile ordering + pick up and featuring Authentics, Austin FC’s exclusive collectibles and memorabilia 

Project Details - The Verde Store on Congress

• Austin FC’s downtown secondary retail location opened September 2021

Project Details - The Verde Van

• Austin FC’s mobile retail unit launched in November 2020 

• First in-market retail opportunity when no brick and mortar stores existed

• Brand extension across the market

• Used for a myriad of grassroots and partner events 

*imagery by Austin FC