ATXFC ARTIST INITIATIVE

Project Responsibilities

• Narrative Lead 

• Art Direction Support 

• Creative Production Support 

• Project Management 

• Retail Development + Strategy

Project Details

• The ATXFC Artist Initiative is a cross functional brand platform created to highlight local artists 

• The initiative celebrates Austin’s creative community by integrating their work into Q2 Stadium, St. David’s Performance center and a series of other creative projects 

• Contracted and briefed 17 artists in 2021 to create a match day poster for each Austin FC home match 

• Select art was integrated into an Austin FC retail extension of the platform with net proceeds going back to each artist 

*imagery by Austin FC