NIKE CHICAGO STYLE

Project Responsibilities

• Agency support for Nike Chicago Brand Experience Team 

• Account Management

• Project Management 

• Event Development

• Athlete Liaison 

• Production Support 

Project Details

• Created an immersive experience that highlighted the connection between community and sport by

  transforming a local Westside hotspot - Lulu’s Diner

• The location was renamed “Chicago Style” for a limited time only and was designed to bring

  back the old time diner feel through interior and exterior changes 

• Programming included 10 days of community events (i.e., basketball, soccer, football, etc.) as well as athlete appearances and exclusive product 

• 100+ kids from the community visited the Chicago Style Diner and were fully immersed in the Nike brand 

• The pop up was featured on outlets such as The Chicago Tribune and several others 

*imagery by Nike Chicago