NIKE X SUPER BOWL LIII, LIV

Project Responsibilities

• Agency support for Nike Brand Experience, Nike Football and Cross Category teams 

• Account Management 

• Project Management

• Creative Asset Management 

• Event Management 

• Athlete and Influencer Liaison 

• Production Support 

Project Details - SUPER BOWL LIII

• The Nike Studio of Dreams was created as a fully immersive and integrative brand space meant to drive energy and showcase the intersectionality of sports and culture in Atlanta leading up to Super Bowl LIII

• Included a training facility for both high school students and influencers, a design studio, a retail space featuring custom + market specific product, a photo studio featuring ATL based photographer Cam Kirk and a main stage for panels and performances, the Nike Studio of Dreams welcomed 400+ consumers per day

• Each day was programmed in detail from curated photography sessions to high school football training sessions to highly popular panels featuring athletes, artists and influencers alike 

• The programming culminated in a secret performance by ATL-based rapper, 21 Savage

Project Details - SUPER BOWL LIV

• Brought local consumer programming to life at the famous Traz Powell Stadium in Miami, Florida ahead of SB LIV

• The stadium was fully refurbished and included several elevated sustainable elements

• Opening with a private dinner on field for football team captains and district members, consumers were able to see the stadium for the first time since the renovations

• Other programming elements included boys and youth football clinics, a school parade and concert featuring artist Rod Wave and a SB LIV community watch party

• A fan zone was also created for all consumers to enjoy the space and participate in football related activities

• Programming featured a retail component with hyper local items and food and beverages via local food trucks

*imagery by Nike US Football