Project Responsibilities

• Agency support for Nike Retail Brand, North America

• Account Management 

• Project Management 

• Creative Asset Management 

• Event Direction / Event Execution 

• Influencer Management

Project Details

• In partnership with Nike and Finish Line, we transformed Finish Line Century City into a women’s only pop-up for 10 days to launch a new women’s collection including apparel and footwear

• In conjunction with the pop-up space, we engaged with seven influencers to create content and drive engagement for consumers

• Influencers were seeded product from the “We Are More at Finish Line” collection that was exclusive to the Century City location

• Throughout the campaign, work-out classes and styling sessions were hosted for 50+ women to get the opportunity to truly experience the product first hand

• A pop-up floral installation by Mr. Flower Fantastic engaged additional consumers

*Imagery by Nike North America Retail Brand