NIKE QUEENS OF THE FUTURE

Project Responsibilities

• Agency support for Nike NYHQ Brand Experience Team

• Account Management 

• Project Management 

• Asset Management 

• Athlete and Influencer Liaison 

• Event Development / Event Execution

• Production Support 

Project Details

• In conjunction with the 2019 US Open, we took over a West Village park and transformed it into a tennis court for exclusive programming 

• 11 of the best female tennis players took part in a few friendly rounds of play while local influencers and spectators watched 

• The pop-up also included a “Queens of the Court” style game with young women from the United States Tennis Association and New York Junior Tennis & Learning 

• Footwear trials and other elements were integrated into daily programming (i.e., photo experience, etc.) 

*imagery by Nike NYC